This isn't just cheese
Yiannis Papadakos / EAS Naxos
2021

Created for EAS Naxos, this promo directed by Yiannis Papadakos required photoreal 3D product replacement work as the product being advertised wasn't available for the shoot day.

Replacing the harsh textured cheese with the smooth digital counterparts required accurate camera and geometry tracking, as well as matching the lighting used on the shoot day.

These shots were delivered in under 2 days thanks to blender's real-time renderer "Eevee"

Here is the final video: